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From knowing about modern contraceptives to learning about healthy relationships, young people have a right to access comprehensive sexual and reproductive health education. However, they are prevented from accessing information on their sexual and reproductive health needs because of the stigma, cultural taboo and discrimination they may face. This is where Da Subject Matter comes in.

Da Subject Matter is a mobile technology supported by the United Nations Population Fund and the Planned Parenthood Federation of America. It is an innovative way to reach young people with the much-needed accurate and comprehensive information on sexual and reproductive health. The m-health innovation here is the use of an interactive platform that young people are savvy with, and whose data on usage demonstrates the huge potential for reach, that not only informs the youth but also refers them to quality, youth –friendly health centres.

“Adolescents and young people are the business of UNFPA” said Ratidzai Ndhlovu, UNFPA representative during the launch of the mobile platform; “the development of Da Subject Matter is a demonstration of youth participation ‘for us, with us’ which compliments efforts to develop their knowledge and to support them with the much needed resource to make informed decisions about their bodies and their lives”.

"In Nigeria and around the world, young people are the future. They need our help to grow into the healthiest generation ever," said Thank-God Okosun, Acting Country Director, Nigeria, Planned Parenthood Global. Da Subject Matter gives them what they need

To view Da Subject Matter website click